BA (Hons) Professional and Digital Marketing

Key details

Award

Degree of Bachelor of Arts 

UCAS Course Code

B013

Fees

£8,500 per year

Awarding Body

University of East Anglia

Course Length

3 years

Course Start Date

September 2026

*This course is subject to validation

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Course overview

The BA (Hons) Professional and Digital Marketing programme prepares you to succeed in a fast-moving global marketing environment. You will develop the skills to create and deliver marketing strategies across digital and traditional channels, using insights from content marketing, branding, analytics, and campaign management. The course balances practical experience with theory, helping you understand business opportunities, respond to customer needs, and make data-driven decisions. 

You will also develop leadership, management, and professional skills that employers value, alongside critical thinking and independent learning. The programme is delivered through a mix of lectures, seminars, workshops, and real-world projects, giving you the confidence to apply your knowledge immediately in professional settings and prepare for a career in marketing or further study. 

Why study with us?

Globally recognised awards from the UEA 

Small class sizes with experienced tutors guiding your learning 

Strong links with local employers and industry experts 

What you’ll study

YEAR ONE

In your first year, you will build a strong foundation in marketing, exploring core concepts, digital tools, and content creation. You will develop the skills to plan campaigns, analyse data, and understand customer behaviour, preparing you for further study and professional practice. Modules include: 

  • Marketing Processes and Planning 
  • Digital Marketing in Practice 
  • Principles of Content Marketing 
  • Digital Marketing Analytics 
  • Introduction to Financial Management 
  • Marketing Management 
YEAR TWO

In the second year, you will expand your knowledge of strategic and operational marketing. You will apply project management, research methods, and user experience design to real-world scenarios, and explore the opportunities and ethical considerations of AI and emerging technologies in marketing. Modules include: 

  • Project Management 
  • Managing Operations and Organisational Change 
  • User Experience Design 
  • Digital Marketing Campaign Planning 
  • Research Methods 
  • AI Content Creation 
YEAR THREE

In your third and final year, you will consolidate your expertise in strategic, global, and sustainable marketing. You will develop your analytical and leadership skills and complete a major project that allows you to apply your knowledge and demonstrate professional mastery in digital marketing. Modules include: 

  • Globalisation and Management 
  • Commercial Intelligence 
  • Sustainable Marketing 
  • Strategic Brand Management 
  • Major Project 

Future careers

Graduates of BA (Hons) Professional and Digital Marketing could progress to an exciting range of professional roles, across: 

MARKETING SPECIALIST 

Salary: £30,000-£45,000+

DIGITAL MARKETING ANALYST 

Salary: £35,000-£50,000+

BRAND MANAGER 

Salary: £30,000-£45,000+

Data collected by Lightcast. Lightcast is a leading provider of labour market analytics, offering data-driven insights to connect people with jobs. It integrates economic, labour market, demographic, and job posting data from various sources

Facilities

Study in a vibrant and welcoming space at our University and Professional Development Centre, designed to support learners of all ages and backgrounds. From our well-equipped library and quiet study zone, to social spaces like Costa Coffee, to dedicated computer areas and an innovative XR Lab, you’ll have everything you need to excel. You’ll have access beyond timetabled hours, giving you the freedom to study, collaborate and work on projects whenever inspiration strikes. 

Explore our creative resources in more detail using our interactive 3D map:

Hear from our students

Ellie Parker

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Vicky Gamble

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Mark Wickenden

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Fees and entry requirements

ENTRY REQUIREMENTS

UCAS Tariff: 96 points  
A Level: CCC  
Pearson: BTEC  
L3 National Ext. Diploma: MMM  

FEES AND FUNDING

Tuition Fees
This course is £8,500 per year. Find out how to secure student finance here.

Course Related Costs
Please see the Course Factsheet for details on other course-related costs.

Funding and Bursaries
Please see Additional Funding and Bursaries for more information.

COURSE FACTSHEET

Click here to view the full Course Factsheet.

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How to apply

Apply for this course through the University and Colleges Admissions Service (UCAS), using the UCAS Hub. UCAS Hub is a secure online application system that allows you to apply for the full-time undergraduate courses at University and Colleges in the United Kingdom.

Please search for ‘West Suffolk College‘ as the institution name on UCAS.

Progressing students at Eastern Education Group

If you are already a student within the Eastern Education Group (West Suffolk College, Abbeygate Sixth Form College or One Sixth Form College), or have been within the last three years, you can apply directly through our Internal Application Form and save up to £1,000 off your first-year tuition fees*.

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