BA (Hons) Professional and Digital Marketing
Key details
Award
Degree of Bachelor of Arts
UCAS Course Code
B013
Fees
£8,500 per year
Awarding Body
University of East Anglia
Course Length
3 years
Course Start Date
September 2026
*This course is subject to validation
Course overview
The BA (Hons) Professional and Digital Marketing programme prepares you to succeed in a fast-moving global marketing environment. You will develop the skills to create and deliver marketing strategies across digital and traditional channels, using insights from content marketing, branding, analytics, and campaign management. The course balances practical experience with theory, helping you understand business opportunities, respond to customer needs, and make data-driven decisions.
You will also develop leadership, management, and professional skills that employers value, alongside critical thinking and independent learning. The programme is delivered through a mix of lectures, seminars, workshops, and real-world projects, giving you the confidence to apply your knowledge immediately in professional settings and prepare for a career in marketing or further study.
Why study with us?
Globally recognised awards from the UEA
Small class sizes with experienced tutors guiding your learning
Strong links with local employers and industry experts
What you’ll study
In your first year, you will build a strong foundation in marketing, exploring core concepts, digital tools, and content creation. You will develop the skills to plan campaigns, analyse data, and understand customer behaviour, preparing you for further study and professional practice. Modules include:
- Marketing Processes and Planning
- Digital Marketing in Practice
- Principles of Content Marketing
- Digital Marketing Analytics
- Introduction to Financial Management
- Marketing Management
In the second year, you will expand your knowledge of strategic and operational marketing. You will apply project management, research methods, and user experience design to real-world scenarios, and explore the opportunities and ethical considerations of AI and emerging technologies in marketing. Modules include:
- Project Management
- Managing Operations and Organisational Change
- User Experience Design
- Digital Marketing Campaign Planning
- Research Methods
- AI Content Creation
In your third and final year, you will consolidate your expertise in strategic, global, and sustainable marketing. You will develop your analytical and leadership skills and complete a major project that allows you to apply your knowledge and demonstrate professional mastery in digital marketing. Modules include:
- Globalisation and Management
- Commercial Intelligence
- Sustainable Marketing
- Strategic Brand Management
- Major Project
Future careers
Graduates of BA (Hons) Professional and Digital Marketing could progress to an exciting range of professional roles, across:
MARKETING SPECIALIST
Salary: £30,000-£45,000+
DIGITAL MARKETING ANALYST
Salary: £35,000-£50,000+
BRAND MANAGER
Salary: £30,000-£45,000+
Data collected by Lightcast. Lightcast is a leading provider of labour market analytics, offering data-driven insights to connect people with jobs. It integrates economic, labour market, demographic, and job posting data from various sources
Facilities
Study in a vibrant and welcoming space at our University and Professional Development Centre, designed to support learners of all ages and backgrounds. From our well-equipped library and quiet study zone, to social spaces like Costa Coffee, to dedicated computer areas and an innovative XR Lab, you’ll have everything you need to excel. You’ll have access beyond timetabled hours, giving you the freedom to study, collaborate and work on projects whenever inspiration strikes.
Explore our creative resources in more detail using our interactive 3D map:
Hear from our students
Ellie Parker
Vicky Gamble
Mark Wickenden
Fees and entry requirements
UCAS Tariff: 96 points
A Level: CCC
Pearson: BTEC
L3 National Ext. Diploma: MMM
Tuition Fees
This course is £8,500 per year. Find out how to secure student finance here.
Course Related Costs
Please see the Course Factsheet for details on other course-related costs.
Funding and Bursaries
Please see Additional Funding and Bursaries for more information.
Click here to view the full Course Factsheet.
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How to apply
Apply for this course through the University and Colleges Admissions Service (UCAS), using the UCAS Hub. UCAS Hub is a secure online application system that allows you to apply for the full-time undergraduate courses at University and Colleges in the United Kingdom.
Please search for ‘West Suffolk College‘ as the institution name on UCAS.
Progressing students at Eastern Education Group
If you are already a student within the Eastern Education Group (West Suffolk College, Abbeygate Sixth Form College or One Sixth Form College), or have been within the last three years, you can apply directly through our Internal Application Form and save up to £1,000 off your first-year tuition fees*.