BA (Hons) Professional and Digital Marketing

Key details

Award

Degree of Bachelor of Arts 

UCAS Course Code

B013

Fees

£8,500 per year

Awarding Body

University of East Anglia

Course Length

3 years

Course Start Date

September 2026

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Course overview

The BA (Hons) Professional and Digital Marketing programme prepares you to succeed in a fast-moving global marketing environment. You will develop the skills to create and deliver marketing strategies across digital and traditional channels, using insights from content marketing, branding, analytics, and campaign management. The course balances practical experience with theory, helping you understand business opportunities, respond to customer needs, and make data-driven decisions. 

You will also develop leadership, management, and professional skills that employers value, alongside critical thinking and independent learning. The programme is delivered through a mix of lectures, seminars, workshops, and real-world projects, giving you the confidence to apply your knowledge immediately in professional settings and prepare for a career in marketing or further study. 

Why study with us?

Globally recognised awards from the UEA 

Small class sizes with experienced tutors guiding your learning 

Strong links with local employers and industry experts 

What you’ll study

YEAR ONE

In Year 1, you build a strong foundation in marketing, digital tools and user experience. You’ll learn how campaigns are planned, created and measured using real-world examples. The focus is on practical skills, confidence, and understanding how marketing works in practice.

Level 4

Module and module leaderAssessmentWeighting
Semester 1 
Digital Marketing Analytics    Video Presentation (15 minutes)    30%
Project Report   (2000 words)       70%
Interaction and User Experience Design  Project (3000 words) 100%
Marketing processes and planning    Marketing Plan  (2000 words) 70%
Communication strategy pitch  (10 minutes) 30%
Semester 2 
Digital Marketing in Practice  Campaign Strategy  (2000 words)     60%
Campaign Pitch with justification   (10 minutes) 40%
Introduction to Financial Management    Case study analysis  (1500 words) 50%
Closed book examination  (1.5 hours) 50%
Principles of Content Marketing    Briefing note (1500 words) 40%
Content marketing portfolio  (1500 words) 60%
YEAR TWO

Year 2 develops your ability to plan, manage and evaluate marketing activity in more depth. You’ll work on live-style briefs, research projects and campaign pitches, including digital and AI-driven content. This year is about sharpening your thinking, teamwork and decision‑making skills.

Level 5

Semester 1  
Project Management    Professional Development and Leadership Plan (1000 words) 30%
Project Management Report (2000 words) 70%
Managing Operations and Organisational Change  Project report (1000 words) 40%
Essay  (2000 words) 60%
Marketing Management   Marketing Literature Review (1500 words)  50%
Report (1500 words)  50%
Semester 2 
Digital Marketing Campaign Planning    Context Analysis Report  (1000 words) 20%
Client Campaign Pitch  (20 minutes) 80%
Research MethodsLiterature review (1500 words) 50%
Research proposal and reflective discussion  (1500 words) 50%
AI ContentCampaign Brief and Analysis  (1500 words)   50%
Content Creation and Written Reflection  (2 x Gen-AI Outcomes plus 750-word reflection on process)  50%
YEAR THREE

In Year 3, you focus on strategy, global marketing and real commercial challenges. You’ll explore branding, sustainability and industry intelligence while leading your own major project. This year prepares you for graduate roles by bringing everything together at a professional level.

Level 6

Semester 1  
  Globalisation and Management    Presentation and supporting notes (15 mins and 1000 words) 40%
Sector Industry Report 60%
  Commercial Intelligence    Industry Report (2000 words) 60%
Reflective presentation and skills audit and professional development plan (10 minutes 1000 words) 40%
Semester 2  
  Strategic Brand Management    Case study analysis  (1000 words) 40%
Evaluative strategic management essay  (2000 words)  60%
Sustainable Marketing    Sustainability Assessment Report  (2500 words) 60%
Sustainable Marketing Campaign Presentation and Campaign Portfolio (15 minutes and 1000 words) 40%
Major Project    Major Project report (8000 words) 70%

Future careers

Graduates of BA (Hons) Professional and Digital Marketing could progress to an exciting range of professional roles, across: 

MARKETING SPECIALIST 

Salary: £30,000-£45,000+

DIGITAL MARKETING ANALYST 

Salary: £35,000-£50,000+

BRAND MANAGER 

Salary: £30,000-£45,000+

Data collected by Lightcast. Lightcast is a leading provider of labour market analytics, offering data-driven insights to connect people with jobs. It integrates economic, labour market, demographic, and job posting data from various sources

Facilities

Study in a vibrant and welcoming space at our University and Professional Development Centre, designed to support learners of all ages and backgrounds. From our well-equipped library and quiet study zone, to social spaces like Costa Coffee, to dedicated computer areas and an innovative XR Lab, you’ll have everything you need to excel. You’ll have access beyond timetabled hours, giving you the freedom to study, collaborate and work on projects whenever inspiration strikes. 

Explore our creative resources in more detail using our interactive 3D map:

Hear from our students

Ellie Parker

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Vicky Gamble

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Mark Wickenden

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Fees and entry requirements

ENTRY REQUIREMENTS

UCAS Tariff: 96 points  
A Level: CCC  
Pearson: BTEC  
L3 National Ext. Diploma: MMM  

FEES AND FUNDING

Tuition Fees
This course is £8,500 per year. Find out how to secure student finance here.

Course Related Costs
Please see the Course Factsheet for details on other course-related costs.

Funding and Bursaries
Please see Additional Funding and Bursaries for more information.

COURSE FACTSHEET

Click here to view the full Course Factsheet.

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How to apply

Apply for this course through the University and Colleges Admissions Service (UCAS), using the UCAS Hub. UCAS Hub is a secure online application system that allows you to apply for the full-time undergraduate courses at University and Colleges in the United Kingdom.

Please search for ‘West Suffolk College‘ as the institution name on UCAS.

Progressing students at Eastern Education Group

If you are already a student within the Eastern Education Group (West Suffolk College, Abbeygate Sixth Form College or One Sixth Form College), or have been within the last three years, you can apply directly through our Internal Application Form and save up to £1,000 off your first-year tuition fees*.

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