Nearly 50% of UK farmers experience constant anxiety, according to the RABI Big Farming Survey – a stark reminder of the mental health crisis gripping rural communities. Now, a new virtual reality project, Rural Minds, is using immersive storytelling to spark understanding, empathy, and change.
The initiative, created by Suffolk doctors Dr Jordan Tsigarides, Dr Daniel James, and Dr Richard West in collaboration with Revolve Labs, officially launched on Tuesday 21st October at Eastern Education Group’s state-of-the-art XR Lab in Bury St Edmunds.
Hosted by Eastern Education Group (EEG), the event brought together educators, healthcare professionals, and rural organisations to explore how emerging technology can help address one of agriculture’s biggest hidden challenges.
